As pioneers of future proof solutions, we always look ahead for new opportunities and ways to improve our products and service. Our Intracare-brand has an important role in our strategy. A successful brand needs a fitting suit. An identity that fits our mission and matches our core values but with respect for our legacy.
The current trusted quality remains unchanged, but our packaging is undergoing a modern and fresh facelift.
Intracare will become a unified brand again. Whether it concerns our hoof care, hygiene products or liquid nutrients (supplements). By aligning all packaging in terms of design, there is more impact when it comes to product appearance. The new design is part of a larger transition to express one identity, in which we bring all communication carriers such as product leaflets, brochures, websites and digital communication in sync.
What started step by step with sketching, finetuning and redesigning, ended with a new range of label designs that are future proof and exciting but in the same time still recognisable by our customers.
In addition to a great new look, we have also succeeded in using less plastics and chemicals with new printing techniques. This saves us about 263 km of plastics per year.