4. What can Intracare improve to increase your
Intracare sales?
a.
Provide good research-based data to support the
products in the market.
b.
Provide technical service back-up to assist in
meetings/marketing etc. Every year an Intracare
team helps us with the most important exhibition
in Ireland:The National Ploughing Championship
(more than 280,000 visitors).This event is well
attended by our customers and every year our
team sells a large amount of Hoof-fit during this
event. Sometimes the Intracare crew complains
that they have some problems understanding the
Irish dialect, but the Dutch guy is slowly familiarising
himself with our beautiful language.
5. What would be your “golden tip” for other
Intracare distributors?
Intracare is a very innovative company and it’s inspiring
to deal with such a company; I think being that
passionate about non-antibiotic solutions inspires our
company and our customers.
We need to promote this agenda. Intracare is the
front-runner in the market when it comes to providing
alternatives for antibiotics without making concessions in
technical results.
6. What is your favourite Intracare product?
That’s a difficult question!!! We like them all. If pushed,
Calferol or the Repiderma spray/Hoof-fit gel. Both
products are specialties with a reliable reputation in
our market. Farmers, veterinarians, hoof trimmers–they
all love to work with these products and we need no
advertisement to make this clear in our market.
7. How do you see the future for our
cooperation, what would you like to achieve,
and what will be your strategy?
First of all, we would like to increase the market share.
There are always areas that need to be focused on.
Besides this we want to continue the cooperation
between our technical departments. Our technical team
is often in touch with Intracare’s R&D department. Last
year we developed some tailor-made products for the
Irish market, which are really successful.
Company information
• Name of company:
Agrihealth
• Date founded:
1966
• Number of employees:
ca.100
• Location of company:
Monaghan, Ireland.
• Intracare product sales share (%) compared
with rest of product portfolio:
NA
• Intracare products market share in your country
(rough guess):
18-20%
Intraview
|
17
